Printer Friendly Version Print this thread
Email this thread to a friend eMail this thread to a friend
Related Forum Posts
  1. Google Search back in 2001 - 10th birthday Gift (In: Google)
  2. Google search results for my website (In: Google)
  3. 1,0000 of search result, but no mention of site (In: Google)
  4. The Search Journey (In: General Search Engine Optimization)
  5. Tips For Search Engine Friendly Website Design (In: General Search Engine Optimization)
Featured Web Site Template

Hundreds More at Free Site Templates.com!

Web Site Partners
Sponsored Links
Jet City Software
 
Whos Here ?
Reflects user activity within the last 5 minutes
Member Message

mj1256
Joined: Jun 05, 2006
# Posts: 859

View the profile for mj1256 Send mj1256 a private message

Posted: 08/20/2007 07:10 pm
Edit Message Delete Message Reply to this message

Microsoft: Search Engine Ad Money Wasted
From Adweek
Paying for high ad placement on search engines could be a waste of money, since many consumers are planning to visit those Web sites anyway.

New research by Microsoft suggests a big chunk of search ad spending is wasted because advertisers pay top dollar for high ad placements clicked by consumers already en route to their sites. Listings tied to such "branded" keywords, typically a company's name or products, eat up about half of search budgets.

Atlas, formerly part of aQuantive and now a unit of Microsoft, studied 30 search ad campaigns reaching 120,000 users on Google, Yahoo! and Microsoft. It found that nearly half of clicks on ads came from people who had already visited the advertiser's Web site. Moreover, about 60 percent of visits came from "branded" words, like the company's name, while just 29 percent were from people who searched for generic terms and had never been to the advertiser's Web site -- the type of new customers search is meant to attract. -

Read the whole story...

comment?

I agree



flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361

View the profile for flyingrose Send flyingrose a private message

Posted: 09/02/2007 01:04 am
Edit Message Delete Message Reply to this message

I do not agree. See my comments in the Sphinn thread Are Search Ads a Waste of Money?


You are not permitted to post messages in this forum or topic, because of one or more of the following reasons:
  1. You have not yet logged in, or registered properly as a member
  2. You are a member, but no longer have posting rights.
  3. This is a private forum, for which you do not have permissions.

If you are a recent member, it's possible that you simply have not yet confirmed your account. Please check your email for a message entitled 'JimWorld Forums: Confirm Your Account' and follow the instructions contained within.

If you cannot find this message, click here to Re-Send it.

If you are still experiencing problem, please read the Login Assistance Article for some advice on what may be causing your login not to work properly.

Switch to Advanced Editor and ... Create a New Topic or Reply to this Thread

New posts Forum is locked
© 1995  ·  iWeb, Inc  ·  DBA JimWorld Productions