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askjoe
Joined: Eons Ago
# Posts: 106
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Posted: 2004-Jul-26 16:22
I was wondering what everything thought of the IPO and the way google does it search results.
Right now it is free, but do you see them making it a paid inclusion like yahoo or Ink? Do you think they'll do away with the free stuff altogether?
Will they keep it the same and focus on adsense, gmail or other programs?
Where do you see them going after the IPO?
The reason I want to know why is because I base a lot(not all) of my business from the free listings I seo for. If those are to go away I need to adjust my marketing campaign accordingly.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2004-Jul-26 18:02
After the IPO, Google will have more money available--they'll be able to hire more staff and charge it "to the investors" as an expense.
One of their biggest enemies is the SEO and the search engine spammers, and they will most likely hire a lot more people to deal with the spam issues--and those who can manually review things.
In the future, the only way you'll be able to do well in the rankings is if you create good honest content on your website.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2004-Jul-26 22:07
Right now their biggest problem is the MyDoom.O virus hammering their servers. That is badly affecting searches for some people. It will be interesting to see what the long term effect of that might be though.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2004-Jul-28 19:34
I think we're far more likely to see Yahoo! drop their paid inclusion program than we are to see Google add one. I think that paid inclusion dilutes the quality of search results and with the engines getting better at indexing all the time, there's really not the same need for PFI.
I think we'll see the results at Google continue to improve over time, but I also think we'll see them focus on adding more extra features along the lines of Froogle, Local Search, personalized search etc... Having the money from the IPO will give them the funds to invest in even more PhDs and to launch even more new services.
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monte cristo #4
Joined: Sep 17, 1999
# Posts: 196
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Posted: 2004-Jul-28 21:56
I hardly think google is currently short of money to hire more personel to attend to the spam issue or to fight of MyDOOM variant of the week.
The reason to go public...exit strategy for the owners is #1. From there they will be able to setup a board of directors and if they choose to a new CEO thus giving them time to do whatever they like. THey no longer have to be the day to day driving force of the company. And the fact that each of their shares will be worth BILLIONS
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debunked
Joined: Jan 22, 2004
# Posts: 97
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Posted: 2004-Jul-28 22:30
I think you hit a key reason Monte, I think there are many others, but what would you do if you were in their shoes? I would opt for billions and some more free time to spend it wouldn't you?
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2004-Jul-28 22:39
I think we're far more likely to see Yahoo! drop their paid inclusion program than we are to see Google add one.
I beg to differ. The big advertisers (companies who spend millions on Adwords) are what drives Google. There's only so much ad inventory in Adwords and thus there's a limit to how much money Google can make through Adwords.
Offering a paid inclusion program is Google's next likely step because of there is virtually no limit to the number of urls a customer can pay to have included. This would also explain the so-called Google Sandbox and why certain sites appear to not show up for a period of time--thus Google is most likely testing their new PFI program.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2004-Jul-29 00:48
I dunno, paid inclusion goes against everything that Google has always stood for. I guess I may be going on faith here, but I honestly don't think they are going to fold on that one.
Paid inclusion dilutes the "natural" and "true" nature of organic listings. It also brings into question the idea of whether or not paid listings rank better than non-paid listings, an accusation that Yahoo! has continually had to deal with.
Google will offer more avenues for their advertising...think of the addition of Froogle and Gmail, not to mention Local Search and other things that will come down the pike. More outlets for advertising = more advertising space. I think it's in their best interest to keep the pure organic listings pure and to focus their efforts on finding new places to display ads.
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