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mgroark
Joined: Jan 11, 2007
# Posts: 6
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Posted: 12/17/2007 12:16 pm
Hi, everyone. Ive been Lurking on this stie for about a year now learning the in and outs of AdWords and AdSense. Im the only person at my company who works with these programs so a lot of my learning is trial and error but Im learning.
I have a question that seems to be the $1,000 question.
If I can afford it should I run my ads 24/7? Currently I have my AdWords budget set at about 50% of what Google suggests that I have. I am experiencing an almost 10%CTR on my words and from that an almost 15% Ecommerce Conv. rate. Each click costs about 1/8 of my per visit value.
In my eyes, It seems like the adWords is paying itself off but my Boss is still hesitant to go full speed ahead. Is there anything you can suggest I show him or tell him that can sway him to go full budget and bring in as many hits as we can. We've been collecting data for about a year now so It is unlikely that the current results are misleading and I think we would benefit from having almost twice the number of orders each week despite the high budget.
Ive tried doing more with our current keywords and that is one option which I am working on, but does anybody feel that by startegizing against the current results you arent seeing the entire picture because my budget isn't at full strength?
How does everyone else determine their budgets?
Thanks
Marty
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