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How to get a better ROI with pay per click adverti (In: Pay Per Click - Google/Yahoo & Others)
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newsphinx
Joined: Apr 15, 2002
# Posts: 145
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Posted: 2003-Jul-16 03:20
I recently tried ClickTracks and Profitbuiler. I got a few problems. Need help here! Has anybody found ClickTracks very useful. I surely spend about 70 bucks every day on Google. But ClickTracks only shows me very a few PPC clicks. I hauled my overture PPC program. But it still shows me PPC clicks from Yahoo and Altavista. My Google account shows me about 200 clicks. But ClickTracks displays only 1. :o It also shows some keyphrases I never bid on any PPC SE.
ProfitBuilder requests me to add a string of Java tracking code to my pages and also a tracking code to my url. Will that hurt me on regular search? Has anybody tried to add some tracking codes to their urls?
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newsphinx
Joined: Apr 15, 2002
# Posts: 145
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Posted: 2003-Jul-16 03:23
Please help me out here. Thanks in advance.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Jul-16 15:48
You may want to wait a few more weeks and give the new version of ClickTracks another try. It's going to have some new features that let it interact directly with your AdWords campaign. (You can download your .csv file straight into it and it will then do all the calculation for you.)
I've had a chance to demo the new software and it looks pretty powerful. It will show things like cost per visitors and profit per visitor based on the search phrase and engine that brought them in.
There are also several other programs that have these types of tracking features as well.
You might want to check out
http://awstats.sourceforge.net
I've never used it, but I hear it has some very nice PPC tracking features.
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2003-Sep-03 15:58
Also, for anyone using ClickTracks that doesn't know, ClickTracks has live help available via AOL IM, ICQ, etc... I've found them to be quick to respond and very helpful in getting little tweaks like this one worked out...
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