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lonebuffs
Joined: Jul 16, 2002
# Posts: 47
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Posted: 2003-Nov-12 22:51
Is it possible to track clicks of free listings? Is this what ClickTracks does?
Thanks in advance for any help!
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Matt B
Joined: Eons Ago
# Posts: 30
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Posted: 2003-Nov-12 23:02
Absolutely. Tag the individual keywords used and track their effectiveness and the visitor trends through your site.
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lonebuffs
Joined: Jul 16, 2002
# Posts: 47
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Posted: 2003-Nov-13 01:37
OK, I might be betraying my inherent lack of knowledge altogether, but how do I do that?
(thanks, by the way)
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visitor
Staff
Joined: Sep 06, 2001
# Posts: 602
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Posted: 2003-Nov-13 11:47
ClickTracks will provide you with stats on the traffic generated by SE/directories and other sources such as links on other sites, etc.
I have not had a chance to use ClickTracks, but from the demo I've seen, it offers a clean and easy-to-understand/intuitive interface and reporting system.
A log file analyzer of any sort will provide you with the data you desire...but just as for everything else...some are better than others
HTH
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Matt B
Joined: Eons Ago
# Posts: 30
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Posted: 2003-Nov-13 14:15
There is an advanced tagging function in the toolbar that allows you to set a parameter for isolating vcertain information, based on IP, keyword, page, etc. This is especially helpful for analyising individial keywords and determining the conversion rate for each. This helps to target the keywords that arec generating income and those that are not.
I would also suggest taking advantage of the free online classes that ClickTracks offers. It is an invaluable service to be able to interact directly with the developers of the product and the capabilities it performs.
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lonebuffs
Joined: Jul 16, 2002
# Posts: 47
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Posted: 2003-Nov-13 19:04
Excellent, thanks for the info!
One more question, then - how far will one of these log file analyzers track a click? For instance, can I see that this click, at Google, went first to this page, then to this page... and ended up resulting in a sale?
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patrickh
Joined: Oct 05, 2001
# Posts: 2187
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Posted: 2003-Nov-13 19:15
They should track the visitor until they leave your site (which could be the result of a sale).
Your log files basicly track every single request made from a persons IP (loading a page, image, etc)... these analyzers associate all the log entries from that IP that are close to eachother (less than 15 minutes apart, for example) and assume it is the same person. You should be able to see the exact order the person viewed your website, time spent on each page, etc... can give you some great insight on how people browse your site.
For example, you could see that the majority of the people place something in their cart, but leave at a certain part of the checkout process which will let you know you may want to re-evaluate what the users sees/does at that point in the checkout.
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sirduncan
Joined: Jun 15, 2000
# Posts: 481
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Posted: 2003-Nov-14 13:22
Not to stray too far from clicktracks, but I have also found ecommstats to give me pretty good information.
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shorebreak
Joined: Nov 09, 2000
# Posts: 167
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Posted: 2003-Nov-14 20:21
And is there any way to track SEO impressions?
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patrickh
Joined: Oct 05, 2001
# Posts: 2187
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Posted: 2003-Nov-18 16:31
Usually copanies that you have paid agreements with (like PPC or Paid Inclusion) will give you statistics as far as how many impressions your listing has gotton, but there is nothing to my knowlege that will allow you to check this for free listings.
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