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    dudibob
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    Posted: 2008-Aug-26 09:57
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    Just read this over at SlashDot. Microsoft are including a sort of inPrivate ad blocker that will block some ads, but is designed to stop tracking pixles tracking people around the web, which I'm pretty sure, Google use this on all their sites.

    Source: [link]



    mj1256
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    Posted: 2008-Aug-26 15:53
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    OK, what about adblocker in firefox, that is already having an effect on ads.

    and what about tracking pixels on ecommerce and membership sites?



    g1smd
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    Posted: 2008-Aug-27 01:43
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    Norton Internet Security (and others) already block cookies and referrers, small ad images, and disable certain javascript functions.



    dudibob
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    Posted: 2008-Aug-27 08:38
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    wow, seems like I really am behind with how much we're already protected. Sounded like people were making quite the fuss over it



    g1smd
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    Posted: 2008-Aug-27 10:43
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    Well, with IE maybe you don't get the option to turn that stuff off, or the controls to do so are so buried that no-one will change it from whatever the default is.

    At least with most of the other products you do have some control and options, and the product does explain what it blocks.



    Curt
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    Posted: 2008-Aug-27 22:37
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    With all this ad blocking going on, I can't see how micro business content providers are gonna make money with advertisements. Only the biggest providers of content will be able to survive through complex setups requiring paid subscriptions to content. The little mom and pop content providers who don't have the resources and tech knowledge to setup complex membership subscription based systems will end up shutting down.

    Soon the days of simple web pages with adsense ads will be gone which means mom and pop shops will go away because it will be too complex to compete against the big boys of content providing. It's just another thing against the middle class people going away. Ad blocking is not a good thing when it hurts so many small people in the process.

    Right now a good number of micro businesses make enough money to make a living for the one-person show. Ad blocking is not the way to level the playing field between one-man shops and huge corps.



    beth_lk
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    Posted: 2008-Aug-28 01:30
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    Curt - That is so well said ! BRAVO ! - I 100% agree smile



    mj1256
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    Posted: 2008-Aug-28 04:53
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    it isn't a level playing field as it is now



    jcokos
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    Posted: 2008-Aug-28 20:52
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    IMNSHO, Ad-Blocking is just as scummy as spyware.

    Someone paid for the ad to be shown. It should be shown. It amounts to interference of commerce by a 3rd party. It's no different than someone spraypainting black paint on every roadside billboard.

    Curt is spot-on ... whenever someone steps in to "help" out the little guy, it's always the little guy that gets hurt the most.



    Prowler
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    Posted: 2008-Aug-29 06:33
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    Curt - Well said.

    I think all is not lost yet. You think giants like Google, Yahoo and MSN who run multi billion dollar business out of PPC will let others kill the goose ? May be the micro business content providers may not have the technical acumen to circumvent the ad blockers. But these giants have the technical resources to do that. They may not do that for the small one-man shop, but surely they will do that if they realize that ad blockers affect their business interests too.





    Curt
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    Posted: 2008-Aug-29 07:03
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    Yes, I'm really hoping that Google does something to thwart this kind of crap from microsoft, norton, and similar companies. Makes me wonder why google allows these ad blocker scums to advertise on google as the adblocker ads are designed to destroy google's income stream. Would you promote something that would definitely hurt yourself?



    mj1256
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    Posted: 2008-Aug-29 15:01
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    but the adblockers are surviving and successful because that is what the people want. website visitors do not like ads, avoid ads, and go out of their way to block ads, and get pi$$ed when they are forced to view ads through overlays and such. if the people did not want the adblockers, they wouldn't be used. If people wanted to have ads forced on them, they would not use the adblockers.

    OK, flame me.



    dudibob
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    Posted: 2008-Aug-29 16:50
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    won't flame you at all MJ, you raise valid points. Also looking on the opposite side of that, people want things free and fast, do you think Facebook, Myspace or even Twitter would be popular with a subscription based fees. In a sense, people using ad blockers are closing the door on themselves.





    Curt
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    Posted: 2008-Aug-29 21:09
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    And dudibob makes an excellent point (as does jcokos and others). People are shooting themselves in the foot by blocking every single ad out there.

    If people can't put up with a couple text link ads, then they shouldn't get the privilege of reading the pages they want. As for me, I'm seeking methods to block the readers using ad blockers. I do NOT make my adsense ads a nuisance through overuse. I'm very conservative with ad placement on my content sites.

    Content sites are labor intensive--people must be made to realize that and appreciate the effort. They need to respect that the site owner deserves a tiny bit of reward for the work they find helpful. I read all sorts of informational sites and have no problem with them serving up a few ads because I appreciate that they need to do this to provide the info I read.

    Sure, there are some sites that clearly over-kill us with super distracting animation ads. Those site owners probably don't respect their visitors very much. Many/most of us here do respect our visitors and expect them to respect us in return. 100% ad blocking is not respective of our work.

    mj1256 said:

    website visitors do not like ads, avoid ads, and go out of their way to block ads, and get pi$$ed when they are forced to view ads through overlays and such.

    And we get ticked off when people want to block 100% of ads even when the ads are not intrusive and not over-used FORCING us content providers to work for nothing. I bet you don't work for nothing. If you do, then you can build my web sites for free, mow my yard the way I want you to, cook my meals for free, work another job and hand over your paycheck to me... Sound good??? That's what you are asking us to do in principle.

    People don't get it.


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