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antatar
Joined: Feb 02, 2004
# Posts: 1
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Posted: 2004-Feb-11 23:20
I would like to know how many people have actually clicked on a banner during their whole internet experience? Since 1995-96, I've clicked on about 2 banners. One of them was on my site, and the other one was an accident. The second banner that I have clicked on have poped up dozens of windows with annoying ads.
Unless someone can prove me otherwise, banners are a waste of time and resources. They do nothing more than ruin a design.
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bhartzer
Staff
Joined: Jun 08, 2000
# Posts: 7042
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Posted: 2004-Feb-11 23:27
Welcome to the forums, antatar.
You're right, they can be annoying at times. However, apparently they must still work because companies are still paying for them. Until we get to a point when no sees any ROI from that type advertising vehicle, banners will still be alive and well.
The same thing for spam: the only reason spam exists today is because people are still making some money from sending out those emails (if you send 20 million of them, at least a few suckers will end up buying something and making you money).
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AmeriClicks
Joined: Eons Ago
# Posts:
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Posted: 2004-Feb-11 23:52
Banners are excellent for a Brand building and awareness campaigns. I run occasional banner campaigns and I consider any click-through activity to be gravy.
There is more to a successful marketing campaign then just CTR and ROI and too often we web marketers forget this simple fact.
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jackc
Joined: Nov 06, 2003
# Posts: 7
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Posted: 2004-Feb-20 17:20
For our website Popinads.com, our banner click through rate is higher than the pop under banner. The reason is that our banner is animation banner.
In addition, I think that the design of banner is important. If your design is attractive, there are more people to click inside.
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Keensurfer
Joined: Nov 05, 1999
# Posts: 885
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Posted: 2004-Mar-02 19:37
Banner ads still have their place. I think at this point they are predominantly "Brand Builders." Occasionally a phenomenal offer or well timed offer can make them a good source of traffic.
Brand awareness is a really tough thing to measure the value of. When was the last time you clicked on a bus stop bench, an athlete's jersey, or a billboard? I can't remember ever picking up the phone to call a company whose Billboard I saw on the highway in my entire life. There's obviously value in all those advertising mediums else folks wouldn't pay for them.
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emi_b
Joined: Nov 21, 2003
# Posts: 347
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Posted: 2004-Mar-02 20:02
I buy banner space on some websites, but I mostly do it because we get a deal on other forms of advertising when we do that. It also counts as a backlink for me too. I never buy a banner just for the sake of having my website advertised on someone else's site. I only do it if they are willing to give me other forms of advertising too. I have had companies give away their banner space to me just so that I will do business with them. As long as I don't create an annoying banner it can't hurt my companies.
I also track where my leads come from, and quite a few come straight from my banner ads on other sites.
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mukul
Joined: Oct 12, 2003
# Posts: 241
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Posted: 2004-Mar-09 12:42
I too agree with americliks. Banner advertising is important for brand building exercise. No one clicks on it but it can make people aware about you and thats good.
BTW I recently signed up for a banking service which I came to know about by cliking on a banner ad on my yahoo mail. It was too nice 
Mukul
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excell
Staff
Joined: Mar 19, 2001
# Posts: 14513
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Posted: 2004-Mar-09 13:27
I think that banner advertising needs to be defined. Why do I say that?
Well if we are speaking of stock standard sizing and the typically out of place subjects the average banner ad seems to offer then I agree that they are not very attractive to a visitor.. like those punch the monkey type things or whatever..
However, I run an industry specific directory website and we have a banner ad system that offers non standard sizing is integrated with the page content and works really well - the click throughs are targeted traffic.
I totally agree that getting the brand out there is a huge benefit, but I also think that banner advertising can be done in such a way as to be relevant & targeted to the site audience and therefore fruitful for all.
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affid
Joined: Aug 18, 2004
# Posts: 28
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Posted: 2004-Aug-18 19:55
Banners R.I.P
Nowadays text links ads seem to be the way to go.
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shahab6
Joined: Oct 15, 2005
# Posts: 69
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Posted: 2005-Oct-16 21:54
I read some place that only less than 1 percent click on banners.
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gogboy
Joined: Oct 24, 2005
# Posts: 1
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Posted: 2005-Oct-25 04:34
I have been using the internet for many many years and NEVER clicked on a banner page!
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shahab6
Joined: Oct 15, 2005
# Posts: 69
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Posted: 2005-Oct-25 06:40
I only click on the banner if it related to that website I'm visting. Most people are like that, your searching for whatever, so you go click on that banner,that related to the website your at, to see what it offers.
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