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nachiket
Joined: Sep 26, 2005
# Posts: 3
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Posted: 2005-Oct-06 08:20
Microsoft is planning to extend its new online advertising system, MSN adCenter, to deliver ads across a variety of the company's products and services, including exploring ad-supported software and adding in behavioral targeting.
It means MSN adCenter will expand from the auction-based paid search platform, which is now being tested in France and Singapore, to integrate other media such as mobile devices, console gaming, interactive television, even ad-supported software.
So while paid search is the first component, Microsoft has an ambitious agenda for MSN adCenter to provide advertisers a one-stop shop from which to plan, deliver and optimize campaigns on a large scale informed by consumer intelligence gleaned from a variety of sources, including (presumably) the ad-supported software itself.
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