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amith
Joined: Aug 17, 2005
# Posts: 4
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Posted: 2006-Jan-17 06:27
Hi
I need help on Marketing Thesis Topic.Plz give me some suggetions. I have thought abt "Effect of SPAM on Brand Image". is it good. plz give me some suggetions.
Thanks in advance
amith
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Keensurfer
Joined: Nov 05, 1999
# Posts: 885
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Posted: 2006-Jan-18 01:42
Very interesting topic you chose. The problem that you obviously will face is one of quantifying and correlating positive and negative effects. You may need to set up a controlled audience and 2 identical companies selling identical products in an identical manner with identical customer service. Then have 1 company spam the audience while the other group doesnt. At the end of the test survey the audience as to how likely they are to purchase from each of the companies.
Tough task but seems interesting. Keep us posted as to how it works out.
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