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chris_sullivan
Joined: Jun 30, 2008
# Posts: 1
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Posted: 2008-Aug-21 00:30
eROI has released their Q3 Survey Results regarding The Elements of Email.
The study reveals a number of interesting differences between best practices vs. real world practices companies using email marketing. For example, only a quarter of marketers test their subject lines. Fifty-five percent of online marketers don’t know how they authenticate emails (to ensure that more of their emails reach their email subscriber’s inbox. Lastly, only 10 percent of us create mobile versions of our email campaigns.
See the full results of the survey at the resource center on eROI's website.
Please share your thoughts on the findings of the study and share some of your own insights about email marketing.
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