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Managing Monthly SEO budget (In: Contextual Advertising - Adsense & Others)
Hi there, just joined and need some quick advice! (In: Members Lounge)
Marketing budget (In: Other Online Marketing - Communities, Blogs & Press, etc)
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teebear
Joined: Eons Ago
# Posts: 15
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Posted: 2003-Sep-29 09:39
Hi,
what kind of results can i expect from increasing my adwords budget
I was wondering if it would be reasonable to assume that if say I'm advertising $10/day right now and getting 50 hits that if I were to increase my budget to $20/day that would lead to 100 hits a day.
In other words, is the relationship between budget and results linear, or at what point does the market saturate.
Thanks!
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2003-Sep-29 13:24
I have some campaigns with all keywords set to 5 cents, I have the budget set to one thousand dollars per day, average click cost per day is under 5 dollars.
If I were to increase my bid amount to 2 dollars per click, the cost per click will increase to 50 cents. This is because other people are bidding in that range and Google will only charge enough to maintain an approximate position. And even at that rate, with my set of keywords, the daily charges would only average 150 dollars.
So it very much depends on YOUR keywords, you could be in a very popular category. You need to know if you are making money. Personally, if Google could send me a thousand dollars a day, at 5 cents per click, first thing I'd do is increase the budget to double that, if it managed to send me 2 thousand dollars worth of traffic, I'd increase the budget to 10 thousand ...
See what I mean? Your daily budget should be set high enough that it will never be reached, if you have it set to low, Google will not send you all the traffic it could. And this is the most important thing to understand, if your bids are making you money, you want all the traffic you can get. If your bids are to high and you are not making money, lower the bids, you'll receive less traffic, but make money on the traffic you do.
My point? Control traffic with your bid amount, not your budget amount.
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sirduncan
Joined: Jun 15, 2000
# Posts: 481
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Posted: 2003-Sep-29 14:49
Agreed.. I'll also add that for me, my daily budget and CPC depends heavily on my ROI. I really couldn't care less about how many clicks I get... I'm only interested in orders... (and customer service and quality and... of course :] )
But really, to me - clicks mean nothing. It looks neat, but its only costing me money. When they start ordering, I start upping my bids, and daily budget. Like unreviewed, my daily budget is plenty above the suggested amount.
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Curious_Mark
Joined: Dec 02, 2001
# Posts: 2142
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Posted: 2003-Sep-30 01:36
Ditto.
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