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flyingrose
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Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Oct-13 21:09
GOOGLE ADWORDS
Google Adwords Log in and Sign Up page
Google Adwords Help Center and Support
Adwords Demos and Guides
Adwords Learning Center
New - accepting applications for Beta program Google Website Optimizer Free multivariate testing
GOOGLE ANALYTICS
Google Analytics URL builder - Generate tracking codes
Justin Cutroni's spreadsheet to generate Google Analytics tracking codes
How to Set up Goals in Google Analytics
Official Google Analytics Log-in and Sign-up page.
Official Google Analytics Blog
Official Google Analytics User Group Forum
Official Google Analytics Conversion University
See also Using Google Analytics
YAHOO! SEARCH MARKETING
Yahoo! Search Marketing Blog
Yahoo! Search Marketing Log-in Page Log into New Panama System
Yahoo! Search Marketing Log-in Page Log into Old System
Yahoo! Search Marketing new Sponsored Search help file
Yahoo! Upgrade Center Official information on the rollout of Yahoo's new system codenamed Panama
Yahoo! Search Marketing Home
Yahoo! Sponsored Search Home
Yahoo! Search Marketing Resource Center
Yahoo Search Marketing FAQs and Help
Yahoo! Search Marketing Conversion Counter Manual
Yahoo! Search Marketing Seminar Review
IMPORTANT ARTICLES RELATED TO PPC SUCCESS, IMPROVING WEB SITES, USABILITY, INCREASING CONVERSIONS
Adjusting Bids at Google to Improve ROI
Recommended Sites on Keyword Advertising at StumbleUpon
Future Now Conversion Rate Research - Excellent source of research, information, links, and a blog specifically about improving conversions.
Advanced Common Sense - The best Web Usability information. See also Designing Web Sites for Higher Sales.
Profit by Impression; The REAL Metric in PPC Testing
Forget ROI Just Give Me Profits
Marketing Experiments Journal - Does market research and posts the results free on their site. Exceptional information here.
MarketingSherpa - Publishes Marketing Newsletters, many Free reports including free Search Marketing Benchmark Guides, Buyer's Guides, Case Studies. {Lots of resources, some free, some available for purchase.]
ANALYTICS RESOURCES
ROI Revolution - Authorized Google Analytics consultant offering FREE live Google Analytics Online Training, paid configuration support including Yahoo Store Support, free tips and an Unofficial Google Analytics Blog.
This Just In Google Analytics Blog Provides extensive information on configuring Google Analytics, common mistakes, how to tell if something is wrong, and answers to visitor questions.
Web Analytics Demystified One of the best sources for general Analytics information including articles, books, e-books, resources, blogs and forums.
Occam's Razor Avinash Kaushik Web Analytics blog - Excellent source of general Web Analytics information.
EXCELLENT RESOURCES for YAHOO STORE OWNERS
Monitus Web-based Tools for Yahoo Store Merchants - To use Google Analytics requires their Google Analytics Connector. [NOTE from flyingrose: This works very well. No other working alternatives are known as of 11/2/06.] They also offer keyword tracker and cart recovery options to increase revenue.
The ROI Revolution Yahoo! Store Jumpstart Program offers custom configuration of Google Analytics specifically for a Yahoo store.
Rob Snell Author of the Starting a Yahoo Store for Dummies book. Expert on improving sales and conversions in Yahoo stores. Offers seminars and has a Ystore Blog.
Michael Whitaker's Blog - Web analytics, testing, tweaking, optimizing as the basis for more successful Yahoo! Stores.
[ Message was edited by: flyingrose 04/09/2007 02:39 pm ]
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-Nov-17 01:01
INDUSTRY CONFERENCES
Search Engine Strategies SES - Technical Search Engine Marketing
Web 2.0 Summit - Probably more for Fortune 500 type companies
Internet Retailers Conference - Aimed at Fortune 500 type companies
HIGHLY RECOMMENDED* SEMINARS, WORKSHOPS, CONFERENCES
* Recommended by Moderator flyingrose as an individual
Derek Gehl Internet Marketing Center Workshops - Excellent for anyone who wants to make money online even if they have zero experience and no current business. Hands down the best seminar I have ever attended. (See my Best Web Design Notes from that event. Two day event requiring reservation fee ($97 when this was posted) that is fully and quickly refunded should you choose not to apply it to anything they offer. While the event does offer many products there is no high pressure and they don't care if you buy or not. If you're serious about making money online you may want to seriously consider having funds available that day. They really know their stuff and sometimes offer redesigns and custom sites that you cannot buy from them any other time.
One caution though: their sites and some of their redesigns are over-the-top hype-y for my tastes and the tastes of many traditional businesses. Make sure that you know precisely what you're getting if you decide to contract them.
Yahoo Search Marketing Seminar - Exceptional value. I recommend all advertisers with any experience level attend both sessions. The more you already know they more you'll learn and be able to apply. See my Yahoo! Search Marketing Seminar Review - I doubt that these seminars will be given by the excellent instructors I reviewed. I now recommend these independent seminars as the best way to learn or improve any PPC advertising program: PPC Summit
[ Message was edited by: flyingrose 05/31/2007 01:48 pm ]
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