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pwcarguy
Joined: Jul 27, 2007
# Posts: 51
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Posted: 2008-Mar-05 23:12
I'm working on a PPC campaign for a pretty competitive area. I'd spent quite a bit of time compiling a list of almost 10,000 keywords, working on ad copy, etc... The end result has been pretty dismal so far.
The question is: If money was no object, would I be better off just picking a few single-word broad terms and bidding the max? Forgetting conversions for a second and just focusing on clicks, if I was doing PPC for a candy store, couldn't I just add "candy", "chocolate", and a handful of others? I could bid $50 each and pretty much get the lion's share of my traffic, right? Or am I still better off making my huge lists, again assuming money is no object.
Thanks.
[ Message was edited by: pwcarguy 03/05/2008 07:00 pm ]
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Hampstead
Joined: Feb 20, 2001
# Posts: 2012
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Posted: 2008-Mar-06 08:17
>>>If money was no object
Do what you want if it doesn't matter.
>>Forgetting conversions for a second and just focusing on clicks,
Don't bother with PPC if you don't want conversions. There are other ways of buying clicks.
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visitor
Staff
Joined: Sep 06, 2001
# Posts: 601
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Posted: 2008-Mar-06 21:55
pwcarguy...your 'hypothetical' premise is pretty far out there...
BUT...
The general/typical/all-that-good-stuff 80/20 rule holds its place in PPC as well. Naturally, you will have your relatively smaller (but focused) group of performance drivers, and I highly doubt that you have 10,000 'star makers'
Know your 'star makers'...group/classify them...quicker you can react and control changes in their environment, more efficient you will be at taking the bigger piece of the pie 
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