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Yahoo link and Google (In: Google)
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chickenhouse
Joined: Apr 04, 2008
# Posts: 5
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Posted: 2008-Apr-04 14:39
Hi,
I've been advertising with google and yahoo for a few years now.
I have been avoiding the content matches as I feel they are not very good traffic. Then there's the Sponsored Search traffic. In google you can easily choose to turn on and off partner sites, ie. choose to just advertise on google and not in the adsense network.
But with yahoo it's not that simple. I thought that I was getting only a few hits from non yahoo sites but I recently had a closer look at my stats and the majority of my clicks are from sites such as gogogo dot com. They aren't really search sites at all but have popular searches to click on down the side. I looked at Alexa and this site is quite high up, but I have no idea how or why people are getting to this seemingly useless site, and why I'm getting so many clicks from them.
Is this click fraud? Are any search partner sites likely to give good traffic or do I need to go through and block all non yahoo sites as I receive traffic from them?
I'm an affiliate so I can't check directly which sites and or keywords are giving me sales.
Please help I feel I may have thrown $20,000 down the toilet in the last year.
Thanks,
Travis
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Apr-04 15:12
Alexa is NOT an independent indicator of a sites popularity, simply an indicator of the number of visits by people with Alexa toolbars.
The fact that a cr*p site (at best) can rank well is further evidence of the uselessness of Alexa - and also suggests some weird behaviour surrounds this site.
No way to know if click fraud is involved, though Yahoo! may be able to find out, but certainly no good - and just as certainly a waste of money.
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chickenhouse
Joined: Apr 04, 2008
# Posts: 5
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Posted: 2008-Apr-06 13:02
Hi,
Well Alexa must be fairly right as I am getting a lot of traffic from the site. They are even clicking on a few pages on my site. But are they likely to buy anything?
Anyone know about yahoo partners and if they are good quality traffic?
Would you recommend not using yahoo at all?
Thanks,
Travis
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Apr-06 16:55
"But are they likely to buy anything? "
You tell us!
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chickenhouse
Joined: Apr 04, 2008
# Posts: 5
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Posted: 2008-Apr-07 00:44
Thanks for helpful insight yet again Quadrille. I'm an affiliate marketer. I can't track where my sales are coming from. I don't know if they are buying or not.
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Quadrille
Joined: Nov 15, 2000
# Posts: 1064
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Posted: 2008-Apr-07 02:52
Doesn't the organisation give you any stats?
I'd be very suspicous of multiple clicks from Alexa folk; (
Tho I gueess that depends what you are selling; if it's geeky, it may be OK - if it's macrame, there's major problem 
But seriously, there's no way we can know more than you about visitor behaviour, and I'd personally not be happy with an affiliate program that kept me in the dark.
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chickenhouse
Joined: Apr 04, 2008
# Posts: 5
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Posted: 2008-Apr-07 07:49
No worries. I guess I was just looking for someone who knows all about yahoo advertising and could say, "I block all content that's not directly from the yahoo site, the rest is rubbish" or alternatively, "I take all the yahoo traffic I can get whether it's a partner site or not. They are both just as good."
I know all products and customers are different. Just hoping for a few responses and try and gauge a general consensus. My guess is a lot of people who use yahoo don't realise that most of their clicks are from these "partner sites" and we might all be getting ripped off.
Not sure why but I trust the google search network more than the yahoo partners network. Maybe I should consider turning off the google search network as well.
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