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kg84
Joined: Jan 28, 2008
# Posts: 25
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Posted: 2008-Nov-14 16:17
I recently just started a ppc campaign for a client that installs home theaters. In one of their ad groups we have 2 broad keywords that relate to theater installation. Well, I just ran a search query report for them and their add displayed for "surround sound". These two words appear no where in their campaign. I would not mind them displaying with those words if they were paired with their keywords, but it is not. I also do not have the automatic matching setting on. So I ask, are more people seeing stuff like this? I understand that negative keywords are important with broad match, but this is ridiculous!
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