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Lennart Joined: Jan 17, 2001 # Posts: 1020 Website	Posted: 04/16/2004 09:04 am Hi Guys, Every year IMC have different themes: Sales, ROI etc and this year it was Globalization & Localization. Thinking about theme's for next years IMC - what kind of trends do you anticipate? (Copy Shortcut)

bhartzer Administrator Joined: Jun 08, 2000 # Posts: 7033 Website	Posted: 04/16/2004 09:08 am Generally speaking, what was everyone talking about at the conference? Was it linking, was it PR, was it PPC? Maybe that should be a clue? But again, a year from now it's really hard to tell. I think Yahoo! Webrank will be in effect, and that may be it, but at this point it's anyone's guess. (Copy Shortcut)

Lennart Joined: Jan 17, 2001 # Posts: 1020 Website	Posted: 04/19/2004 11:15 am A part of the conference is covered at http://blog.cre8asite.net/bwelford/. To add upon this I'd like to stress that several speakers went beyond the web in talking about integrated campaigns such as exhibits, news paper ads, radio ads of which much of it leads to the web site. Bigger companies seems to search for media agents that can handle it all - can this be a trend to look for? (Copy Shortcut)

bhartzer Administrator Joined: Jun 08, 2000 # Posts: 7033 Website	Posted: 04/19/2004 01:13 pm media agents that can handle it all We're starting to see the larger advertising agencies pay more attention to SEO and have their own in-house SEOs (both PPC and organic, but more PPC management). (Copy Shortcut)

Lennart Joined: Jan 17, 2001 # Posts: 1020 Website	Posted: 04/20/2004 09:51 am Should we consider this "a trend"? And what really constitutes "a trend"? (Copy Shortcut)

Lennart Joined: Jan 17, 2001 # Posts: 1020 Website	Posted: 05/01/2004 11:45 am Another trend that I can see in Sweden that by Google going IPO - Internet Marketing is becoming Main Stream. Regular newspaper reports about search results, that didn't happen a year ago. (Copy Shortcut)

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