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mikeboko
Joined: Eons Ago
# Posts: 45
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Posted: 2003-Sep-30 19:16
I was curious to know if placing a transparent gif file on my order page would hurt with my rankings at all. I have a vendor proposing me seo services and they said they will place a transparent gilf on the ORDER page only. This way the will be able to track all the way thru and provide ROI. Is this possible and does it hurt with the search engines. Is there an ethical way to track ROI from a SEO campaign.
Thanks
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yellowwing
Joined: May 21, 2002
# Posts: 2526
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Posted: 2003-Sep-30 21:56
As long as the pixel is not a link anywhere. The spiders figured that spam method long ago. If it is honestly used for tracking or design layouts it should be okay.
Cookies are one way to accurately track. I'm personally up to speed on cookies. Perhaps one of our Systems Gurus knows this answer?
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2003-Sep-30 23:14
Yes this is fine. First, your order page is not a page that will ever be crawled, unless of course a search engine bot gets tired of crawling the web and decides to go shopping... 
And there are many other legitimate uses for a transparent gif file or 1 pixel gif, plenty of counters and scripts use them.
True, some people do use them to hide links, but one or to per page will not hurt. And in your case it will not be on a page accessible by a spider. Your vender is indeed trying to help you.
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sarahk
Joined: Eons Ago
# Posts: 21
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Posted: 2003-Oct-01 10:32
First, your order page is not a page that will ever be crawled, unless of course a search engine bot gets tired of crawling the web and decides to go shopping...
I agree with the comments on the transparent pixel. However my "botspotter" tool shows me that google visits my order pages.
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mikeboko
Joined: Eons Ago
# Posts: 45
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Posted: 2003-Oct-01 14:47
Thanks for the help. You guys (and gals) sure know your stuff.
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 2003-Oct-01 18:04
Sarahk, if you are using a simple buy button, that when clicked, goes directly to the page on a secure server that accepts the credit card, then yes. However, if your page uses html forms that require options, for example size and color or even quantity, then that requires a human. Also on most carts, you need to enter shipping info, or even create an account before you reach the last page in the cart, something a bot just can't do.
But yes, if you are using an extremely simple cart system, one that doesn't use an html form, then yes, the bot could go shopping. 
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ak
Joined: Dec 17, 1999
# Posts: 180
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Posted: 2003-Oct-02 04:36
One won't hurt.
My, oh my, I remember the old days when that transparent gifs where one of the many tricky tools of the trade...
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2003-Oct-12 13:50
You can always add the:
<meta name="robots" content="noindex,follow">
code to that page, so that it will not be indexed.
In fact I use that tag on several pages on each site for pages that the visitor might want to visit after looking at other suff on the site, but should not be arriving on that page as the very first page visited.
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