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Couple Questions on Affiliate Programs (In: Members Lounge)
any rules for article post and blog post. (In: General Search Engine Optimization)
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vincentrich
Joined: May 18, 2004
# Posts: 7
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Posted: 2004-Jun-03 15:35
Hello all,
I'm pretty clueless about making proper keyword research. I've read articles recommending that you focus on high demand keywords with low supply. I don't really understand what that means.
Anyway, here are some of my questions on keywords research:
1. What tools do you use to research your keywords?
2. How do you determine a "profitable keyword"?
3. How do you determine a keyword's supply and demand?
4. What's the min & max number of searches for each keyword before you consider it a potential keyword for your site? (assuming that these results are from overture and similar toold)
5. How do you build a "master keyword list"?
6. How do you use a "master keyword list" to build your web site?
7. How do you find a profitable niche?
8. What's your idea of a niche?
Thanks a lot guys!
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greenleaves
Joined: Mar 21, 2002
# Posts: 720
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Posted: 2004-Jun-03 19:08
I'm pretty clueless about making proper keyword research. I've read articles recommending that you focus on high demand keywords with low supply.
That is an ideal situation.
I don't really understand what that means.
It means keywords many people use but very few websites come up under the results.
1. What tools do you use to research your keywords?
http://inventory.overture.com/d/searchinventory/suggestion/
http://conversion.7search.com/scripts/advertisertools/login.aspx?msgid=1&nextpage=http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
http://www.espotting.com/popups/keywordgenbox.asp
https://adwords.google.com/select/main?cmd=KeywordSandbox
amongst others
2. How do you determine a "profitable keyword"?
A profitable keyword is one where people when they look for it are looking to buy/get whatever you offer.
3. How do you determine a keyword's supply and demand?
The demand is easily researched on overtures tool that I listed above. A good whay to see the supply is do a search on google for that keyword and see how many pages come up. By comparing these two numbers you can get a rough idea of the supply and demand of that keyword.
4. What's the min & max number of searches for each keyword before you consider it a potential keyword for your site? (assuming that these results are from overture and similar toold)
0 to infinite. Every keyword helps. For ppc advertising, I don't choose too much, if it has 0 searches, that means the bid will probabily be one cent. If someone searches it, then I come up virtually for free. For optimization, I try to use the most relevant and popular keywords and I don't worry about unused ones.
5. How do you build a "master keyword list"?
By figuring your audience. What are they looking for? Once you determin that, you can research many combinations of words through the sites I listed above. Then by tracking the ROI, trial and error will tell pollish your lists.
6. How do you use a "master keyword list" to build your web site?
That is a major part of an optimization process, and I don't have time to go into too many details.
7. How do you find a profitable niche?
Luck and research.
8. What's your idea of a niche?
A specif, profitable, market focused on generally one produt/service/idea with a clear audience. I am not sure on this definition, but it is the idea I have of a niche.
HTH
Cheers,
Nicolas
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St0n3y
Joined: May 01, 2002
# Posts: 1620
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Posted: 2004-Jun-03 19:16
1. WordTracker
2. The more targeted keyword phrase is the less traffic but will produce a higher percentage of sales over less targeted terms. (full disclosure: this link goes to an image on my server)
3. WordTracker
4. This depends on the niche. Some niches will produce a lot of traffic while others will produce very little. Take the top searched targeted terms for your niche.
5. Not sure what this means.
6. Not sure what this means.
7. Do what you like and what others might want.
8. Anythign that targets something specific. WalMart is NOT a niche store because they sell everythign. BatteryStuff IS a niche store because the only sell vehicle battery related products.
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greenleaves
Joined: Mar 21, 2002
# Posts: 720
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Posted: 2004-Jun-03 19:41
I forgot wordtracker, silly of me :embarasedsmily:
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vincentrich
Joined: May 18, 2004
# Posts: 7
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Posted: 2004-Jun-04 14:00
thanks greenleaves for your insights. my understanding is getting clearer now.
Regarding the supply and demand of a certain keyword:
Let's try out a real world example to see if I understand correctly.
I searched for the keyword "fitness" on Google:
http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=fitness
There are a total of 63,900,000 results!
I did a search on overture:
There are a total of 784551 searches in April for the keyword fitness!
This is the part where I get confused about. I've got 2 numbers here. How do I make sense of it?
784551 searches : 63900000 results
1 search : 81 results
If my common sense is correct, the lower number of results means that it has less competition?
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greenleaves
Joined: Mar 21, 2002
# Posts: 720
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Posted: 2004-Jun-04 16:13
has less competition?
In most cases yes. Remember sometimes, like with the word bet, it has two meanings. One: Black Entertainment Television, Two: the action of gambling. Even though all the results on google may not be direct competition, they are competition for the top placement
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katay
Joined: May 15, 2004
# Posts: 8
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Posted: 2004-Jun-04 20:58
Wordtracker was a really good starting point for me when deturmining key words. It actually helped me decide on a nich so to speek.
Here is how I did it: I sell a wide veriety of camping equipment, while researching words and phrases related to camping I stumbled (literally) on a frase that had a reletivly high useage by customers searching thought the engines (google,msn,altervista,altheweb) with a low accurance of the frase/ words being used on indexed sites. In my case the phrase was "camping recipes" Not used by a lot of sites and had a moderate usage by surfers serching the web, as discovered on "Wordtracker.com" making this a good phrase to use if I want my site to appear high on the listing.
Having discovered this phrase I modled my website around camping recipes, camp cooking, camp food and articles on camping to provide my customer with information he may accually be looking for, and intice to mark my site and possibly come back to buy my murchandise.
This is how I understand it to work. In my case it is still thory. I just recently posted my site on the review please page prior to submitting it to the directories and search engines. That will be the next step where I find out if my thory will work.
[ Message was edited by: katay 06/04/2004 04:03 pm ]
[ Message was edited by: katay 06/04/2004 04:04 pm ]
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emi_b
Joined: Nov 21, 2003
# Posts: 347
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Posted: 2004-Jun-04 21:34
I agree with the posts above.
I have gotten alot of sucess out of this tool.
http://www.digitalpoint.com/tools/suggestion/
It compares Wordtracker with Overture
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