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Does anyone know how to put tags in VB forums? (In: General Search Engine Optimization)
meta nocache tags (In: Google)
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-17 19:29
I am working on meta tags today and have this quick ? please.
Is this needed/helpful etc in a tag?
<meta name="Revisit" content="7 days">
<meta name="robots" content="all">
My site is a joke site and I do update the main page each week and add new sections and pages to already listed subject areas each week.
Examples:
1. main page picture and jokes change each week
2. the animal joke section is 3 pages long and as I find new animal jokes I add more pages under the animal section -but do not change the actual jokes - content - as I do on the main index page. I have 10 jokes per page per subject and once that I have 10 jokes listed I create a new page for that specific joke subject.
so should I use this at all? and if so only on the index.htm page?
Also too - please answer this - again using the animal jokes as an example - I have 3 pages of animal jokes, do I need to create totally different tags for each page - or can I reuse the same tags, key words, description etc for the animal joke pages ?
I do have all the jokes listed in separate folders already - example: joke - folder name - clean jokes - folder name and then page name animal.
Thanks,
Beth 
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Curious_Mark
Joined: Dec 02, 2001
# Posts: 2142
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Posted: 2004-Oct-18 00:22
Hi Beth. You don't need either of those meta tags, but they won't hurt you either. As long as you have a meta description and page title in the head of the web page that is fine. example:
<html>
<head>
<title>This web page is about metal widgets</title>
<Meta name="Description" Content="We stock many fine quality metal widgets. Our metal widgets are available for wholesale purchasing and retail.">
</head>
Believe it or not, that is all you will need. You also need the content to go along with that, but that is a given. Does that help or is there more you need clarified?
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-18 01:31
Thank you Mark
You answered the first part of my meta tag question.
Would you please be so kind as to answer the second part too?
Also too - please answer this - again using the animal jokes as an example - I have 3 pages of animal jokes, do I need to create totally different tags for each page - or can I reuse the same tags, key words, description etc for each of the animal joke pages ?
I do have all the jokes listed in separate folders already - example: joke - folder name - clean jokes - folder name and then page name animal.
Thanks,
Beth
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yellowwing
Joined: May 21, 2002
# Posts: 2526
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Posted: 2004-Oct-18 04:57
If the three pages are the same animal theme, the same tags would seem okay.
But if they were "Kids Animal Jokes", "Dirty Animal Jokes", "Corporate Animal Jokes", they would need different tags.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2004-Oct-18 21:41
>> Believe it or not, that is all you will need. <<
To be a valid HTML document you should also declare which character set the page uses, and it is a good idea to use the meta keywords tag, and specify the page language too.
Other stuff, such as "revisit" is really not necessary.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-19 03:39
g1smd said - To be a valid HTML document you should also declare which character set the page uses, ????????
Please explain more with maybe an example - I am still "green" to all of this and its terms.
Thanks a million yellowwing
Beth
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2004-Oct-19 20:06
Is your page using the Latin (A to Z) alphabet, or does it use Greek characters, or the Cyrillic alphabet, or maybe it uses Chinese or Japanese characters, or Thai, or Arabic script?
Would you expect to guess based on the stream of binary data that your page is sent as, or would you like to state which it is so that Google, other search engines, and any browsers don't have to guess.
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2004-Oct-19 20:07
Your document should begin with a !DOCTYPE (this tells the browser what sort of HTML is in the file) followed by the <html> and <head> tags:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
For your page to actually be valid you MUST declare the character encoding (lets the browser know whether to use A to Z letters (latin), or Chinese, Japanese, Thai, or Arabic script, or some other character set) used for the page, with something like:
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
There are also other schemes such as UTF-8 and many others.
It is also a good idea to declare what human language the page is in, using:
<meta http-equiv="Content-Language" content="EN-GB">
The language and country codes come from ISO 4217 and ISO 3166. This is useful for online translation tools as well. Change the "en" and "gb" to whatever language and country you need.
You need a <title> element for the page:
<title> Your Title Here </title>
This is displayed at the top of the browser window, and stored as the name of the bookmark if someone bookmarks the page URL in their browser. Most importantly, it is the <title> tag that is indexed and displayed by search engines in the search results page (SERPs).
You need the meta description tag, as this is very important for search engines, and it is useful but not vital to have a meta keywords tag:
<meta name="Description" content=" Your Description Here. ">
<meta name="Keywords" content=" your, keyword, list, here ">
Most search engines do obey the robots meta tag. The default robots action is index, follow (index the page, follow all outbound links) so if you want something else (3 possibilities) then add the robots tag to the page in question. If you want to exclude whole directories then use the robots.txt file for this instead of marking every HTML file with the tag.
<meta name="robots" content="noindex,follow">
The last parts of your header should have your links to external style sheets and external javascript files:
Use this if the stylesheet is for all browsers:
<link type="text/css" rel="stylesheet" src="/path/file.css">
Use this for style sheet that you want to hide from older browsers, as older browsers often crash on seeing CSS:
<meta http-equiv="Content-Style-Type" content="text/css">
<style type="text/css"> @import url(/path/file.css); </style>
Use this for the javascript:
<script type="text/javascript" language="javascript" src="/path/file.js"></script>
End the header with this:
</head>
<body>
and then continue with the body page code.
It is as simple as that.
Code within the page:
I use: <a href="somepage.html" title="some text here"></a> for links.
I use <img src="somefile.png" alt="some text"> for images.
Headings are done with <hx></hx> tags, properly used from <h1></h1> downwards.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-20 03:36
I think I got this ??????
So it should look like this being as it is all in English:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<title>xyz</title>
<meta name="keywords"
content="xyz">
<meta name="description"
content="xyz">
</head>
<body>
Am I Close??????????
Much Appreciated,
Beth
PS: I just read this here this morning "Alt tag your images; again the theory of making sure you do not use the same keyword more than four times within one page."
Is this correct? I asked about naming my images my keywords and was told yes it was allowed and would help me - so now I have like 6 - 10 images per page beginning in the word joke being as it is a joke site, but this is the same as an alt tag per say correct? hence will get me banned????!
grrrrrrr - so much to learn yet 
Do I need to go back and rename my graphics and alt tags?
[ Message was edited by: beth_lk 10/20/2004 08:34 am ]
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Hampstead
Joined: Feb 20, 2001
# Posts: 2061
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Posted: 2004-Oct-20 18:36
he he - Jizz is a stickler for conformity. Rightly so though.
Anyway, tags are fine except keep the "content" on the same line thus:
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<title>xyz</title>
<meta name="keywords" content="xyz">
<meta name="description" content="xyz">
</head>
<body>
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-21 00:44
Thanks a Million Hampstead for the help
Now to the second part of my question please:
PS: I just read this here this morning "Alt tag your images; again the theory of making sure you do not use the same keyword more than four times within one page."
Is this correct? I asked about naming my images my keywords and was told yes it was allowed and would help me - so now I have like 6 - 10 images per page beginning in the word joke being as it is a joke site, but this is the same as an alt tag per say correct? hence will get me banned????!
grrrrrrr - so much to learn yet
Do I need to go back and rename my graphics and alt tags?
Much Appreciated,
Beth
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Hampstead
Joined: Feb 20, 2001
# Posts: 2061
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Posted: 2004-Oct-21 11:24
You will get away with your alt tags. Name them naturally like "bad taste joke image" and use the same name for the image itself.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-21 15:05
Thanks
Beth
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2004-Oct-21 16:43
To clarify a few points and to expand on some things...
PS: I just read this here this morning "Alt tag your images; again the theory of making sure you do not use the same keyword more than four times within one page."
Why would you not use a keyword more than four times per page? That's a pretty vague rule and one I've never heard of. Granted, you shouldn't be using your keyword a thousand times within a single tag, but it's really all about common sense. A page with lots of content is going to use a keyword many times, a page will less content will use it less times.
For instance, if I have a thousand words of copy on my page and I only use my keyword phrase four times, it's goign to be so diluted that no search engine will even realize it's a keyword, let alone rank me for it. Conversely, if I have only 100 words of copy on my page and I use my keyword phrase 12 times, well, it's pretty clear I'm being spammy.
Don't stick with hard and fast numbers rules...they rarely apply. Read your content outloud and see if it makes sense, if it doesn't sound like you are forcing the words in there, you are likely fine.
I asked about naming my images my keywords and was told yes it was allowed and would help me
"allowed" and "good idea" are not often the same. You can name your images whatever you want, but I don't personally believe that image names really have enough of an impact on ranking to be worth worrying about. I'd certainly say it's not worth the time to go back and rename every image on the premise that it will increase your rankings. It's unlikely to do so.
but this is the same as an alt tag per say correct?
No, the alt attribute attached to an image is for text-only browsers and for browsers for the visually impaired. You should use the alt attribute to write a description of the image. If the image is of text, write that text in the alt attribute. If the image is a picture, then use a brief descriptive bit of text. Keep in mind that search engines are not the only things that read that content. Imagine someone visiting your site using an accessible reader. Do you want them to get useful information read to them, or to hear the drone of your keyword over and over and over and over... 
grrrrrrr - so much to learn yet
Well you've certainly come to a good place then. We've got plenty of info here and some really top notch folks offering advice.
I'll also note this based on taking a look at your page and your posts...
You are in a VERY competitive area when it comes to SEO. There are a lot of great joke sites out there. Since you are just starting off, I'd highly suggest that you do some good keyword research and that you target some less competitive phrases to start off with.
For example, right now, if I read your page content, your title tag, etc... I would assume you are trying to rank for phrases like:
jokes
laughs
kids jokes
clean jokes
etc...
While those phrases are great in that they get a lot of searches, they also have TONS Of great sites also trying to rank. Many have a head start on you in terms of links and optimization skills, so you may find yourself frustrated trying to compete with them.
I went and did a quick search on Wordtracker to see what might come up that still had lots of searches (more than 100 a day) but not many competitors (less than 500). I know these aren't specific to your site, but some examples that I found that would be more reasonable to start with are:
"Rodney Dangerfield Jokes"
"Practice Jokes April Fools"
"100 hot jokes"
"pirate jokes" (and our own yellowwing would love this!)
"retirement jokes"
...and so on.
The idea is to get your practice and experience ranking for things that are a little easier. Then, as you get the hang of things and your site starts to build up some links, you gradually expand into more competitive phrases...
Does that make sense?
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-21 22:32
It all makes 100% sense !!!!!!!!!!!!!!!!! Thank you so much !
I actually understand all this lol your a great teacher Jen!
Much Appreciated !
My tags and such are "ok" then ? Within the rules and guidelines and such?
I understand I need to go for different key words - but I mean in general my form of meta tags are ok?
Beth
PS: I also requested a site review in the forum
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2004-Oct-22 05:03
Glad to help!
Yes, your tags are "ok" in that they will not get you banned. In looking at them, I don't think they are going to do you any good (you have "free" and "women" as keywords, those dont' apply to your site, and there's simply no way you will rank for them.)
What you might want to do is get the site review, do some keyword research, then come back and ask for some more specific help once you know what you are targeting.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-22 17:29
jen are you sure you looked at my site? jokesnlaughs ?
the key words are jokes funny free pictures etc etc ?
I am really confused........
Beth
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2004-Oct-22 19:12
Beth,
I looked at the site that you PMed to me. On your index page, you have listed the following as your keywords in your meta tag:
joke, free, kids, marriage, clean jokes, work, women, men, funny pictures, strange pictures, embarrassing moments, and many more areas of jokes and laughs
With the commas in there, you are telling engines that the following is the list of your keywords:
joke
free
kids
marriage
clean jokes
work
women
men
etc....
That's what I mean when I say you have "free" and "women" as keywords. There's no sense in having those in your tags if you aren't trying to rank for them, right? So I'm suggesting that you might want to rewrite your tags and make sure that your title and heading tags as well as your content reflect the new phrases that you select.
If I go into one of your deeper pages, the same holds true. For instance, I visited one of your "red faced jokes" sections. Your keywords on that page are things like "red faced jokes funny picture." That's fine, but when I research in Wordtracker, I can't find a single instance of anyone searching for the phrase "red faced jokes" or "red face jokes."
With a little digging on Wordtracker, I did find that people search for the phrase "jokes and embarassing stories." Perhaps that would be a better phrase for you to target? It shows as getting a couple of searches a day and as having 0 competition. That would make it a great phrase to "practice" with.
Is this starting to make a bit more sense?
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2004-Oct-22 20:39
>> Am I Close?????????? <<
You forgot the Content-Type and Content-Language tags, among others.
Oh, and alt is an attribute of the <img> tag.
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beth_lk
Staff
Joined: Jun 23, 2004
# Posts: 1308
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Posted: 2004-Oct-23 02:11
Jen - yes and Thank You ( again ) this makes a LOT of sense
glsmd - huh?????? I am green please explain more. "You forgot the Content-Type and Content-Language tags, among others.
Oh, and alt is an attribute of the <img> tag." ?
Sorry but I am clueless what you mean? Please explain - I want to learn.
Much Appreciated.
Beth
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