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cbirdsong22
Joined: Feb 27, 2006
# Posts: 82
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Posted: 2006-May-19 17:18
Hi,
when putting keywords in they "keywords tag", what are the "best practices"?
Also... if, in my keyword research, I find a term that is highly searched, but not an exact fit to my site, but real close.... should I insert that phrase?
For example, if my site is a site that sells shoes, and the top keyword for similar queries is "shoe pricing", should I include that phrase? Even though my site has nothing to do w/ shoe pricing?
Also...
if my keywords are: fishing sale, tackle sale, bait sale, etc... do I need to put the word "sale" after each keyword? Or is fishing, tackle, bait, sale the better option?
AND... should I include the plural form of each term? (i.e. fishing sales, tackle sales, etc...)
Thanks in advance.
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-May-19 19:12
The SEO experts will be along and give you answers as they specifically relate to SEO. In the meantime I will share my thoughts on your questions based on what I've seen work best in paid search.
I would avoid any phrase that your site "has nothing to do w/" as that traffic will not convert for you and it dilutes the phrases you do want to target.
It is my understanding it is best to target a 1-3 word phrase that best fits your site, has strong traffic, and not exceptionally strong competition.
I doubt that phrases including the word sale would be included amoung the most searched phrases for any product.
For SEO purposes I believe the plural version is used to target both. Things change rapidly online so this should be confirmed by an active SEO specialist.
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philh
Joined: Sep 14, 2001
# Posts: 3050
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Posted: 2006-May-19 19:20
I hardly bother with the meta keywords these days, they're just not that important. Plus there are two schools of thought on this - one is that you shouldn't have words in the metas that aren't on the page and the other one is that it is maybe a good place to put miss-spellings. But as far as I know the jury's out on that.
As I said, I don't pay any real attention to the meta keywords any more.
Most important are the title and meta descriptions. Get your keyphrase up front in your title and use a few more descriptive words to back it up - and write a compelling description of what the page offers - you need to draw people's attention to your description in the serps to get the click.
HTH
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SportsGuy
Staff
Joined: Aug 30, 2002
# Posts: 3603
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Posted: 2006-May-19 19:25
Match the phrases directly to content on your site.
If you have a page about ladies shoes, match that to "ladies shoes" as a keyword phrase.
If the phrase you really want (with lots of searches on it) is "red stilletos", then you should have that content on your site - a whole pages dedicated to "red stilletos" - "red shoes" just ain't the same thing. 
If the product needs the word repeated, then repeat it. It's hard me to think of an actual exmple where this would be true right now.
In your example above, I'm not sure you'd want the word "sale" in there - wouldn't users actually be searching for products over "sale"?
I mean, you'd have a "sale" section for folks to look through when they arrived, obviously, but you'd want them to find you for the products, like "Jimmy Choo pumps" or "Manolo flats" etc.
Not sure what the keyword research is for that, but if it says droves are searching on "...sale", then break out each variation on it's own page and optimize accordingly. Trying to stuff a bunch of stuff into one page will dilute the focus (same as PPC, dilution is bad. )
HTH
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cbirdsong22
Joined: Feb 27, 2006
# Posts: 82
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Posted: 2006-May-19 23:30
As usual, thank you all for your assistance.
Let me be more direct...
My site allows folks to advertise Garage Sales, Yard Sales, Estate Sales, Moving Sales, etc..
So, in the <title> should I say something like:
Find and/or advertise Garage Sales, Estate Sales, Moving Sales, etc...
or
Garage, Yard, Estate, Moving and Online Sale finder/locator
or, will both of these phrases pretty much produce the same results.
Thanks again!
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philh
Joined: Sep 14, 2001
# Posts: 3050
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Posted: 2006-May-19 23:37
You need to learn keyword research first.
Easy 
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flyingrose
Staff
Joined: Oct 30, 2003
# Posts: 3361
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Posted: 2006-May-20 01:17
"Garage, Yard, Estate, Moving and Online Sale finder/locator or, will both of these phrases pretty much produce the same results."
I would highly recommend treating each of these as a separate keyword phrase and creating separate pages with information about them even if you put all the listings together.
If I were doing PPC campaigns for you I would have separate Ad Groups for each and want a separate landing page for each.
It is unlikely that many will search on the phrase that includes them all and there is no way to know what order they'd put them in.
Best to target those looking for each individual type of sale. If you like you can do combinations such as "garage and yard sales" too.
Better to increase your chances of being found for any one of a number of phrases than target too many and get found for none of them.
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tagore
Joined: May 19, 2006
# Posts: 2
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Posted: 2006-May-21 21:03
hi,
Try to target the keywords which are related to the web page other than puting kws which are not related or repeated in the webpage.
Instead of that kw you can target for other keyword which yeilds better results.
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