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ctrapp_firstam_com
Joined: Sep 13, 2006
# Posts: 10
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Posted: 2006-Sep-20 22:58
I have a few questions about keywords and keyword distribution.
How do I include words that are general level keywords?
On the home page? On the product family page? On the product page?
Do the search engines aggregate all of the domain content and then determine relevancy or is it more like they each page is stand alone?
How necessary is it to repeat general level keywords on specific pages? Do other pages 'inherit' these phrases from the general pages somehow? (I am guessing probably so but am not sure; would I receive a keyword stuffing penalty if I included the search phrases on every page).
My research tells me to determine 2 to 3 primary search phrases and include those in the content 2 to 3 times in the first 1/3 of the content - any opinions? I have heard keyword density of 6% is a pretty good target to go for. How does that apply to the 2 to 3 primary search phrases I chose? each can have 6%? Does 6% literally mean (key words count / total words count)?
How about secondary key phrases? How many on each page.
I have also read that content should be relatively focused and 'above the fold"; however look at the Bruce Clay website, they rank for all kinds or SEO keywords and their pages are very large.
How necessary is it to separate highly related products onto their own pages (alternative is to combine them)?
I am guessing that the concepts we define here also will apply to the title tag? My research says 10 - 12 words and < 80 characters and move the brand to the rear of the tag?
Can anybody recommend a good documented which they have used and succeeded with?
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mj1256
Staff
Joined: Jun 05, 2006
# Posts: 981
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Posted: 2006-Sep-23 04:30
no one is really going to share the exact information you request. It all depends on your competition and what they did to gain a high ranking.
treat every page separately with its own tags and keywords that realate to content on that page. I tag catalog pages with general terms. I make a separate page for each product and tag it for that one product.
In my observation, spiders like to burrow down, after time, content at the bottom levels is applied to the top level
I build three levels deep, root/catalog pages/productpages/
example:
root/ has index, about, contact, corp info etc
/catalogpages/ has, all cameras, all phones, general info etc
/productpages/ has a separate page for each product minolta X777, Kodak 007 etc.
do not repeat any content.
and link back to the main page on each page.
I name each of my catalog page index, i've seen more power in having pages named index in each directory.
I name each product picture with the name of the product and put the photos for each category in a folder named for the category ...images/cameras images/phones etc
I name each product page with the name of the product, minolta007.extention
as for where all the keywords go, i have a SEO skeleton that I have developed which works in most cases, but one always has to make adjustments with the keyword weight in relation to the competitions keyword weights.
as for secondary and terciary keyword phrases, concentrate on the most important phrase, if your found for 2 or 3, consider it a gift.
all of this is just my opinion and based on my experience and probably doesn't reflect the techniques of others.
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