Need shopping cart advice


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Forum Index · Search Engine Forums · Optimizing Your Website for the Search Engines · General Search Engine Optimization · Need shopping cart advice

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mr_griz Joined: Jul 09, 1999 # Posts: 34	Posted: 2007-Nov-07 16:30 Hello all, It's been a couple of years since I posted here, but I'm looking for some advice, and I suspect I'll get my best advice here. My company is developing a shopping cart application, and we hope to build in as many features as possible so to make it the shopping cart of choice for the SEO community. I won't give my url or the name of the cart, because I'm not here to sell it. When that time comes, I'll purchase advertising here. What I am here for, is to ask you which features you would most like to see in a shopping cart with an eye toward making it search engine friendly - and making your job as SEO's easier. If you could find the ultimate shopping cart...what would it look like? What frustrations do you encounter in trying to optimize the carts you've worked with? Do you know of a cart which comes close to what you are looking for? Any help or advice you can give me will be greatly, hugely appreciated. I really need your help. Thanks, Larry (Copy Shortcut)

pwcarguy Joined: Jul 27, 2007 # Posts: 51	Posted: 2007-Nov-08 20:31 I think you'll have trouble getting responses simply because it seems like, in most cases, carts and SEO are kind of at odds with each other. I've built a few e-commerce sites that were heavily optimized for SEO purposes, and it was definitely not a plug in type solution. The site had to be completely built around the cart. I would recommend throwing some ideas on how you currently plan on creating a SEO optimized cart, and that might get some of the ideas flowing. (Copy Shortcut)

g1smd Staff Joined: Jul 28, 2002 # Posts: 10465 Website	Posted: 2007-Nov-08 21:01 Most shopping carts feature multiple duplicate content issues, poor control of title and meta description data, pages that are too similar (not enough unique content per page), and exposing of (admin and other) URLs that were not supposed to be indexed. A shopping cart should favour one canonical URL per page of content, should not expose alternative URLs for that same content, and must not have session IDs in the URL. If the URL has to be parameter-based, then no more than three parameters should appear. (Copy Shortcut)

mr_griz Joined: Jul 09, 1999 # Posts: 34	Posted: 2007-Nov-09 16:21 I would recommend throwing some ideas on how you currently plan on creating a SEO optimized cart, and that might get some of the ideas flowing. Thanks for the reply pwcarguy! Here's what we do now: - option to use search friendly urls - ability to inject unique meta info into head section of homepage, article pages, category pages and product pages - place unique content in any category or product page - designate unique alt tags for product images - add static html pages to the cart Thanks, Larry (Copy Shortcut)

mr_griz Joined: Jul 09, 1999 # Posts: 34	Posted: 2007-Nov-09 16:27 Most shopping carts feature multiple duplicate content issues, poor control of title and meta description data, pages that are too similar (not enough unique content per page), and exposing of (admin and other) URLs that were not supposed to be indexed. A shopping cart should favour one canonical URL per page of content, should not expose alternative URLs for that same content, and must not have session IDs in the URL. Thanks for that advice. I hadn't, honestly, thought about the duplicate content issue, but we lucked out in that the way we designed the cart would just happen to preclude that. I'll have to take a look at some of the other issues...like are any of the less sensitive backend content pages reachable without authentication. I don't think so, but better safe than sorry, especially in light of your post. Thanks much for the advice, Larry (Copy Shortcut)

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