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dudibob
Joined: Oct 13, 2005
# Posts: 1472
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Posted: 2008-Oct-23 13:40
What are people's opinion on where to put a keyword in a URL structure, it's a debate I've been having recently and was wondering of other people's point of view.
For example which URL structure is better:
example.com/category/location/keyword
example.com/keyword/category/location
I've always thought that the closer the keyword is to the root of the domain the more powerful the effect it would have, thoughts?
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2008-Oct-23 13:45
I think it has little or no effect. What's more important is having a logical structure.
You wouldn't do: example.com/January/2008.
You would do: example.com/2008/January.
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mj1256
Staff
Joined: Jun 05, 2006
# Posts: 981
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Posted: 2008-Oct-24 00:50
I always thought that having the keyword in the file name was more important than the structure.
example.com/category/location/keyword.htm
example.com/cars/ford/focus.html
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visitor
Staff
Joined: Sep 06, 2001
# Posts: 620
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Posted: 2008-Oct-24 21:49
I guess it all depends on your hierarchy/taxonomy. I am with G1 on this all the way...logic > all.
Naturally, upper tiers (regardless of keyword or not) will be general unless you set up your hierarchy to have your product lvl in tier 2.
Following MJ's example,
root.com/cars/ford as category lvl then dump your products in tier 2 as root.com/ford-focus.html
if you were to map out this taxonomy, it's pretty messy and completely dilutes tier 2. it's just not logical from taxonomy perspective.
it's way too open for abuse IMO...like keyword stuffin'
SEO value or not...good URL structure is a SERP conversion factor..logical/easy to read and understand URL > ambiguous dynamic URL...just as good description is a SERP conversion factor before any SEO value (ex. set up 1-800 number exclusively for SE description if applicable for your business model)
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g1smd
Staff
Joined: Jul 28, 2002
# Posts: 10465
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Posted: 2008-Oct-24 22:51
Never underestimate the usefulness of internal breadcrumb linking for anchor text pointing to category pages.
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mj1256
Staff
Joined: Jun 05, 2006
# Posts: 981
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Posted: 2008-Oct-25 01:45
but, here is where i am coming from on my example
years ago the spiders were designed to go upto three levels deep into a site, and they still do. So dropping everything into the root gives you less value.
The spiders are trained to come into your site and look for links, they follow a link into the next level in, then follow that content which should be linked together to the next level in (now two levels in) and then all that is followed and then the spider looks for the next level in(level three) follows all of that, then you should like back to the root again and it starts all over, each time it goes into the depths of you site it brings with it the relevant content that it found to the top level making it more important.
The spiders also look for an index page (or what ever your default main page is set up on your server to be) in each sub level. All pages in the sublevel should be linked off of that index page.
What was described above is an outline for a flat directory structure, spiders are designed for a multi level directory structure. But only three levels, any deeper levels will be ignored.
so
root/level1/index.htm => linked to all the pages in that level and a link to
root/level1/level2/index.htm => linked to all the pages in that level and a link to
root/level1/level2/level3/index.htm => linked to all the pages in that level and a link to
root/index.htm
and then the process starts again
this is also known as a spider trap
now, I think that keywords for the directory level names may help, but if so, at the very most they carry very little weight.
[ Message was edited by: mj1256 10/25/2008 11:45 am ]
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rginfotech
Joined: Sep 23, 2008
# Posts: 13
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Posted: 2008-Oct-25 10:43
Hi,
Keywords in url is definitely help in web promotion, always use keywords in inner page and new page.
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mj1256
Staff
Joined: Jun 05, 2006
# Posts: 981
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Posted: 2008-Oct-25 19:44
yes, that is what i suggested, but I am also saying and in agreement with G1, that in the overall scheme of things in the algo, keywords in the URL carries very little weight.
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