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gpalos
Joined: Eons Ago
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Posted: 2002-Jun-12 17:01
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Hi I am looking for some help on the following topic:
"The approach to consumer marketing is based on the manipulation of marketing mix variables whereas industrial or business to business marketing places more emphasis on the development of long-term buyer-seller relationships"

Evaluate the strengths and weaknesses of different marketing models to understand consumer and business to business customers.

So far I haven't found anything useful can someone help??





thejenn
Joined: Aug 08, 2001
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Posted: 2002-Jun-12 17:07
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You might try our sister site, the Get High Forums.

It's marketing based rather than SEO based. Your user name and login from here will work over there.



Janet Berg
Joined: Eons Ago
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Posted: 2002-Jun-12 17:09
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Can you be more specific about what you need help with? Your statement is rather broad.



gpalos
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Posted: 2002-Jun-13 06:03
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Janet,

The first sentence/quotation is the base idea and the sentence below it is what I have to write about. I can't be more specific because that is all I have on my assignment paper.

My problem here is that I looked for the term Marketing Model in the best books like Philipe Kotler's Marketing Manegment or in the Hungarian Marketing Guru's book but no luck, I also checked at least a 100 sites for the term but nothing useful.

thejenn, Thanks for the tip I try that forum too.



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