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gpalos
Joined: Eons Ago
# Posts:
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Posted: 2002-Jun-12 17:01
Hi I am looking for some help on the following topic: "The approach to consumer marketing is based on the manipulation of marketing mix variables whereas industrial or business to business marketing places more emphasis on the development of long-term buyer-seller relationships"Evaluate the strengths and weaknesses of different marketing models to understand consumer and business to business customers. So far I haven't found anything useful can someone help??
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 2002-Jun-12 17:07
You might try our sister site, the Get High Forums.It's marketing based rather than SEO based. Your user name and login from here will work over there.
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Janet Berg
Joined: Eons Ago
# Posts: 13403
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Posted: 2002-Jun-12 17:09
Can you be more specific about what you need help with? Your statement is rather broad.
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gpalos
Joined: Eons Ago
# Posts:
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Posted: 2002-Jun-13 06:03
Janet,The first sentence/quotation is the base idea and the sentence below it is what I have to write about. I can't be more specific because that is all I have on my assignment paper. My problem here is that I looked for the term Marketing Model in the best books like Philipe Kotler's Marketing Manegment or in the Hungarian Marketing Guru's book but no luck, I also checked at least a 100 sites for the term but nothing useful. thejenn, Thanks for the tip I try that forum too.
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