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paulyboy
Joined: Eons Ago
# Posts:
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Posted: 09/17/2003 05:41 pm
Here's a way to see the traffic of your competitors websites, or even if you are just curious...
http://www.metricsmarket.com/tools/trafficchecker/
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unreviewed
Joined: Dec 07, 2000
# Posts: 6776
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Posted: 09/17/2003 05:53 pm
Great link, I checked my web site and it was very close. I at first thought they were using Alexa data, but they seem to claim that they are using thier own method. Question is, where and how did they get 2 million users to track...
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thejenn
Joined: Aug 08, 2001
# Posts: 9196
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Posted: 09/17/2003 07:39 pm
Well, I plugged in a handful of both large and small sites that i knew the traffic for and it was, surprisingly accurate.
I'm also curious where they came up with this information, might have to do some digging here...
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visitor
Staff
Joined: Sep 06, 2001
# Posts: 588
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Posted: 09/18/2003 06:52 am
Wow, I will second that!
I just checked some sites I used to work for, and the figures are just about right.
It sure is interesting though.
Just an estimate of the competitors' traffic could give you an insight...perhaps your conversion(CV) and retention(RT) are excellent...but if you aren't getting the traffic to utilize CV and RT, it would be sensible to enhance advertising and promotion effort(s).
Unlike the traditional marketing, advertising and promotion are often integrated. General PPC campaign falls under link advertising...depending on the applied copy, general PPC campaign can resolve the short-term objectives (nature of promotions).
Having an idea of the competitors' reach/traffic is a great advantage. One could evaluate the ROI of advertising/promotion campaigns for their effectiveness...this, typically, is a difficult thing to achieve...as in many cases, one lacks benchmark traffic figures.
Let us know if you get a dip on their infomation collection methods
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Bluepixel
Joined: Aug 03, 2002
# Posts: 12
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Posted: 09/21/2003 09:55 am
Maybe they are using dns lookup stats or router logs?
I would be happy if I had the traffic they suggest for my site . Too bad I only hve an 1/9 of that.
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Prowler
Staff
Joined: Aug 14, 2000
# Posts: 1759
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Posted: 09/21/2003 01:21 pm
I am not so sure. I have a website which is barely up for the last 15 days, but this shows up as having a traffic of some 28000 sessions last 30 days. The odd thing is I have run a tool which subjects the server to a torture-test for about one day. Other than this testing, the only traffic this site gets is all from the development team.
This is very interesting. Any more theories ?
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MentalDev
Joined: Sep 22, 2003
# Posts: 1
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Posted: 09/22/2003 04:39 am
hmm yep I've just plugged several of my client sites into the system and interestingly the busier sites seem to be more accurate than the quiet ones but that just be down to lack of information they have on low traffic sites (or wherever they are getting the data from), I've submitted my data anyway if it helps.
That all said though it pretty much looks like everyone here is saying the same it's my guess that we can pretty much apply the ratio to our competitors sites, i.e. if my site says 20,000 on there but my stats say 10,000 (2:1) then I can apply the same to my competitor site that says 27,500 so roughly 13,500, right now this is good enough for me
Prowler: You running any stats on that site? I wonder if you have been hit and didn't know it? One reason for this could be you are running your new site under a previously registered and ranked domain name, I had this about six months ago, happiest client I've ever had, 400 visitors in the first 24 hours, lost out on SEO work though 
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kevjames
Joined: Feb 07, 2004
# Posts: 29
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Posted: 05/17/2004 07:37 pm
Not bad at all.
Seems to be a bit out on low traffic sites (or doesn't register at all) but pretty accurate for most.
I have looked for ages to find something (free) like this, and believe me - there isn't anything else.
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StupidScript2
Joined: Mar 23, 2004
# Posts: 183
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Posted: 05/18/2004 01:57 pm
Note for analysing how this tool works:
We have ~100 domains on our dedicated server. ~20 of them get decent traffic every day for the past 5 years. All but one of them is configured as an Apache virtual domain.
The tool referenced above provides stats for only one of the domains...one of the virtual ones.
While that one is our original domain, it is not the official name of the server in the Apache config file, and, as mentioned, it is one of ~100 virtual domains, none of which show stats with that tool.
Interesting?
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