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Issue # 201 (07/21/2003)

Net Economics & Ethics

Looking inward at the effects of the Internet on the Economy, as well as tackling some issues related to security, fraud, theft, and generally "being bad" online...

Johnny's Ramblings
'Net Economics 101 -- According to John

The economy started tanking about 3 years ago, and really nose-dived not soon after. As much I'd love to blame it on a former President, and as much as some of you would like to blame it on this one, the fact of the matter is that it's our fault. We netizens have caused the US economy (and with it, the world economy) to tailspin, and it's up to us to fix it. The first step is to admit our collective mistakes. Everybody, repeat after me: "Hello, my name is _______, and I operate a .com business. I'm sorry."

The root of our evil is greed, and underlying that, a sense of entitlement. I could write volumes about the greed and waste that I've seen in my travels -- .com office complexes, housing thousands of employees, wine-tasting breaks, on-staff massage therapists, solid gold toilet flushers, marble lunchroom floors, and so forth. I could talk about venture capitalists pouring billions of dollars into .coms with no product to sell other than traffic and the hopes that banner ads would pay for their private jets. I won't do that. Instead, let's look at some of these mistakes.

Let's look at the bandwidth that's being sucked dry by all of the peer-to-peer file sharing networks. That costs money. It also takes money out of the economy, because millions of us are no longer buying CDs or software. Instead, we're stealing them.

Let's look at the thieves that are raping the paid per click (PPC) advertisers. You know the drill -- they register as an affiliate of a PPC, put the feed onto their Web site, and then turn a bot loose on it to drain competitors' accounts, or be more sneaky and random about it and "earn" some extra commission. This hurts the advertisers' bottom line, causing them to raise their prices. This hurts the PPCs, who now have to employ full-time staff to address this, which causes them to raise their minimums, which again, gets passed on to you.

Let's look at spammers not only wasting bandwidth, but time (which is equivalent to money) -- and now wasting lawyers' time (and clients' money) -- and in the future, wasting Congress' time.

Let's look at hosting. Word on the street is that any more than $10 a month for hosting is a screw-job. News flash: You get what you pay for! You're not entitled to free anything, you're not entitled to free hosting with all the bells and whistles, and you're not entitled to make money from your affiliate programs.

Now let's look inward. Stop stealing music and software, and discourage everyone you know from doing the same thing. Be gentle with PPC listings. You know where they are -- they're obvious. Click them when they're interesting, ignore then when they're not, and never (ever) click for clicking's sake or to run some automated program at them. Report any offenders that you know of. Don't spam. And don't waste your time or money replying, calling, or griping about it. Just delete it. If 100% of the world's spam gets deleted on acceptance, 100% of the world's spammers will stop sending it.

There are thousands of other examples of we simple Internet users taking advantage of things, acting on some sense of "entitlement," and in general, being greedy, seedy, and wasteful. Millions and millions of dollars are thrown away and taken out of the economy each day by we Internet users -- we can make a difference in fixing a problem that we helped create. We made it possible for the .coms of the 90's to kill the economy, and we're making it possible for the new breed of ugliness to fester. I challenge myself, and all of you, to ask yourselves in all of your online endeavors, what effect the action you're about to take is going to have in a "trickle-down" sense. Do the right thing and good things will happen. Karma is funny that way.


Read the Johnny's Ramblings section from the Last Issue or in the Following Issue


JimWorld Member comments and feedback ...

Posted On: 04/19/2006 04:35
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:43
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:57
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:10
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 01/04/2008 08:04
Posted By: boltonuv
This "Scumbag of the Week" article is irresponsible. I had not trouble at all in receiving the following response from SpamArrest:

"Hi James,

Thank you for your email.

James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.

I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.

Best Regards,
Peter
Technical Support Specialist
Spam Arrest"

In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.

I behooves you to publish a retraction.

Jim Bolton

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