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Issue # 203 (09-02-2003)

Have You Seen Me Lately ?

Last week (August 18-24), The Search Engine Strategies Conference (SES) was held in San Jose, CA, at The Doubletree Hotel. Nearly 2000 attendees made the trek to Silicon Valley to dance with Google, soak in the sun, suck in the drinks; and network their rear-ends off. Oh, there were tons of very educational presentations as well… Read on.

In the Crosshairs
Search Engine Marketing Professional Organization (SEMPO) is a new professional organization (nonprofit) who states its mission is "to fill the gaps in awareness and understanding of SEM, including educating marketing managers worldwide about what SEM is and how properly implemented SEM programs can provide some of the highest returns on investment possible in the marketing world today." Not stated in its mission, but made clear in their inaugural meeting at SES Day 4, is that they're also a lobby group, with the secondary intention of attempting to inflict some influence on the search engines, based on their clout and influence.

I've always been leery of "professional organizations." Typically, (and SEMPO is appears to be no exception) these organizations are made up of people with a lot of money and notoriety, who profess their desire to enlighten the world, empower the masses, and make life better for everyone. In my experience I've been involved in the Kiwanis, the Rotary, countless database/developer organizations, and even a union (one and only once) the only people served by the organization are the people inside, and more specifically, at the top of the organization. They're able to take advantage of the "bully pulpit" and the "big stick" to further their own agendas, and fuel their own businesses, while the grunts get little benefit beyond the window sticker and a tax write-off for their dues.

The jury is still out on this one. We'll be keeping a close eye on SEMPO as it develops, and as it grows. I sincerely hope that they remain true to their goals, and that they serve the people that they claim to. We've worked hard as SEOs/SEMs to achieve even the current (modest) levels of acceptance that this industry now enjoys. It would be a shame for an organization with good intentions to undo what we've worked so hard to achieve.

For more information, visit the SEMPO Web site at: http://www.sempo.org


Read the In the Crosshairs section from the Last Issue or in the Following Issue


JimWorld Member comments and feedback ...

Posted On: 04/19/2006 04:35
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:43
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:57
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 04/19/2006 04:10
Posted By: alfie1848
Thank you for your review, I will benefit from your suggestions. I have one
question though. You said "In the source, you really need a meta description
for each page just as you do with any web site." How do I do this with blogger?

Posted On: 01/04/2008 08:04
Posted By: boltonuv
This "Scumbag of the Week" article is irresponsible. I had not trouble at all in receiving the following response from SpamArrest:

"Hi James,

Thank you for your email.

James, what you see there is absolutely wrong and is done to misguide our users and our new customers from Spam Arrest. We have over 1.5 million customers with us including you. You have been with us for a very long time, James. You can check with any of your contacts whether they have received any junk emails from us. We never do such a thing and its completely against our ethics! We hate spam as much as you do and so, along with stopping it, we make sure that none of our customer's emails are noted as spam. We warn our customers from sending bulk emails about the fact that their contacts might misunderstand their bulk emails as spam and will turn against them and Spam Arrest. A company following only such healthy practices can never do such a thing like spamming. What we value the most is our customer's trust and we will make all efforts to retain that in the best way possible. We never admit your personal information to any third party under whatsoever circumstances. You will find a whole lot of misleading things like this in Internet, James. We have friends and foes like anyone else in this planet.

I hope you will understand us the best way possible, James. Please do let me know if you need any further clarifications regarding this.

Best Regards,
Peter
Technical Support Specialist
Spam Arrest"

In the 3 years that I have used SpamArrest, I personally have never received one complaint from anyone that has been 'spammed' from any theoretical 'spam list' that SpamArrest may have created. I think that their statement above makes it clear that they would not do this.

I behooves you to publish a retraction.

Jim Bolton

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