Frequently asked questions about ROI

Frequently Asked Questions

YES. Following the instructions in the documentation you'll find in your account manager, you can easily track ROI for your PPC traffic. We provide examples suitable for use with nearly every PPC engine. There are some nuances to each of them.

Absolutely. In fact, we recommend that you track everything that you can... Any banner ad, newsletter ad, direct mailing, search engine listing, or any other online marketing that you do can and should be tracked separately. Simply create campaigns for each ad that you want to track, insert the proper code into your entry pages, and you will be able to separately report, and compare your ROI for all marketing campaigns.

YES. In some cases, your marketing effort can be considered a success even if the visitor does not buy. If they have filled out a "Request for information" form, or have downloaded a demo or trial from you, that can be just as important as a true sale. Our tracking service will report activity on any specific pages of your website. For example, you may have a banner ad that you're tracking. Putting the "sale" code on your after-sale thank you page, your information request form, and your downloads page, can give you a good overview of what percentage of people that came to you from that ad bought, downloaded, or were interested. You can compare these numbers to your other campaigns, and learn quite a bit. You may discover that some of your banners, or some of the sites that you advertise on tend to result in more downloads, while others convert better into sales. Invaluable information like this can give you a serious edge when planning when and where to spend your next marketing dollars.